Wonder® Bread PARTNERS WITH THE USO
TO HONOR AMERICAN HEROES
For a Second Year Wonder Invites Families to Nominate Everyday Heroes for Chance to Have $50,000 Donated to the USO in the Winning Hero’s Name
Irving, TX – April 25, 2012 – For a second year, Wonder® bread is partnering with the USO to celebrate ordinary Americans making extraordinary contributions to their families, communities and country with the 2012 Wonder Bread Heroes program. Wonder is inviting families across the country to join the celebration and nominate American heroes in their lives for a chance to have $50,000 donated to the USO in the winning hero’s name. The Wonder Bread Hero winner will also receive $2,500 and a year’s supply of Wonder to enjoy with his or her family.
“The USO and Wonder bread are two great American classics,” said Tameika Miller, Brand Manager for the bakers of Wonder. “For more than 70 years, the USO has been making a difference in the lives of our American troops and their families. And for more than 90 years, Wonder bread has been a staple in American households and a family favorite. The Wonder Bread Heroes campaign gives us a chance to honor Americans making a difference in the lives of those around them while supporting the USO’s mission and the creative programs it offers.”
From April 25th through June 8th, Americans can visit www.wonderbreadheroes.com to nominate friends, family members, coworkers or neighbors who go the extra mile for their families or communities each day. The Wonder Bread Hero winner will have the opportunity to direct the $50,000 donation to one of four USO programs: United Through Reading’s Military Program, Operation Phone Home, Sesame Street/USO Experience Tour or the With You All the Way program. The winner will also receive $2,500 and a year’s supply of Wonder bread. Two additional inspiring American heroes will receive honorable mentions, winning $1,000 each and a year’s supply of Wonder bread.The Wonder Bread Hero winners will be announced on July 4th, as America celebrates Independence Day.
In addition to visiting the Wonder Bread Heroes website, families can pick up limited-edition, star-spangled packages of Wonder buns to find details about the program. The special all-American packaging, featuring the “Proud Supporter of the USO” emblem, is available on grocery shelves across the country throughout the spring and summer.
“This season as families and neighbors gather for cookouts, block parties and backyard gatherings, it’s a great time to honor everyday heroes and thank them for the positive impact they make on the people in their local communities,” said Ms. Miller. “As a brand born out of inspiration, Wonder is proud to celebrate those who inspire others with their courageous and selfless efforts.”
“Honoring and supporting our nation’s heroes is at the core of what we do at the USO,” said USO SVP and Chief Development Officer Kelli Seely. “It is fitting that this partnership with Wonder® Bread will not only support our heroes who serve in the military and their families, but also those who make a difference through their service, here at home. Wonder® Bread’s donation will go a long way toward helping the USO do what it does best- lift the spirits of troops and families through our many services and programs. Our troops count on this support and they deserve it.”
In addition to the $50,000 donation as part of the Wonder Bread Heroes campaign, Wonder is also partnering with the USO to support Ride2Recovery (R2R), which helps rehabilitate wounded and disabled veterans through cycling activities.. Wonder is donating bread for sandwiches at four R2R races taking place in different regions of the country throughout 2012.
For detailed information and rules for the program or to nominate a hero, please visit: www.wonderbreadheroes.com. For more information about Wonder, please visit www.wonderbread.com or become a part of Wonder’s Facebook community at www.facebook.com/wonderbread. You can also follow us on Twitter at www.twitter.com/wonderbread.